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Scaling up the Biodynamic movement through education, not competition
When the Benzigers uprooted their lives in White Plains, NY to give the pioneering American winemaking movement a “go” in the 1970’s, they weren’t farmers but learned fast. They quickly picked up the latest viticulture techniques to begin their budding and promising enterprise known as Benziger Family Winery. As production grew, their yields were good, but the earth was cracked and dead. The wines were selling, but they were flat and uninteresting. In the name of pride and commitment, Mike Benziger, one of seven Benziger siblings working the vines, sought a solution
In the crowded and complex landscape of the wine marketplace, some wineries are choosing to make traditional production methods their point of differentiation. The Benziger family did just this by becoming one of today’s leading Biodynamic® wine producers. But rather than holding this differentiator close, they are helping the Biodynamic wine movement grow—to the point where they give their secrets away to their competitors in hopes they, too, will adopt Biodynamic practices.